LEXUS NX: DIGITAL STRATEGY
2014
Accounting and producing by Larnilane.
Branding by ARENAS® lab.
Digital strategy by El i Mot.
Social media strategy by Paper Planes.

Lexus introduced a new Lexus NX and created a new format of dramatic art Lexus NX Show: Three Sisters.
This strategy has been proposed in tender offer and it is not a subject of NDA.

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Larnilane team:
ELENA GUSEVA — Project Manager

ARENAS® lab team:
VALERI ARENAS — Art Director & Graphic Designer
AISHA ARENAS — Executive Director & Project Manager
MARINA VOYTOVICH — Copywriter

El i Mot team:
VLADISLAV KOVALEV — Creative Director

Paper Planes team:
MARIA LIVADNAYA — Head of strategy department
VALERIA DANINA — Strategist
Made on
Tilda