LEFORM: WEBSITE
2013-2014
Digital Branding by ARENAS® lab.
Creative and Technical production by El i Mot.

Brand LEFORM is very popular among art bohemia for a long time, and since 1997 it's unique. In boutique you can find home decorations, subjects for landscaping, and also clothes, footwear and accessories of famous brands from the world of "high" fashion which usually calls avant-garde: Dries Van Noten, Martin Margiela, Comme des Garcons, etc. The list of designers, whose collections are on sale in shop, all the time changes and supplemented with new names.

LEFORM was repeatedly noted by the sign "The Best in Moscow", according to edition of the Afisha magazine. In 2009 LEFORM was recognized "The best multi brand of luxury segment" according to Pro Fashion Awards.

The design of the new website is called to underline the spirit of LEFORM delicately. Projecting design, we were focused on company business processes that led us to thought to create the site, capable to present shop products most effectively, but not demanding heavy expenses on support. We created the construction, allowing to smooth content shortcomings. As a result the site turned out rather flexible to unite a versatile content and to place it in one plane.

Our task was to create an adaptive SVG design website with embedded fonts of Fedra family.

During development, we have integrated new site into TradeX CRM system.

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ARENAS® lab team:
VALERI ARENAS — Art Director & Graphic Designer
AISHA ARENAS — Executive Director

El i Mot team:
VLADISLAV KOVALEV — Creative Director & Producer
ALEXANDER BRILLIANTOV — Technical Director & Developer
OXANA KOVALEVA — General Director
OLGA BYANKINA — Finance Director
MAXIM SOROKIN — Digital Director
OLGA LOPACHYOVA — Creator
VELIMIR RAZUVAEV — Strategist
KIRILL TABASOV — Front End Developer
VLADIMIR KOLOBOV — Back End Developer

Leform team:
OLEG LOBACHEV — General Director
EVGENIA MIKHETSEVA — Project Director
ANDREY HUDYAKOV — Commercial Director
RODION MAMONTOV — Business Owner & Founder
BORIS GALKIN — Business Partner
Made on
Tilda